Thirteen Years of Intention: Jessica Jesse and the Making of BuDhaGirl

Thirteen years ago, Jessica Jesse did not set out to build just another fashion brand. She set out to create a way of living. A way of pausing. A way of honoring the quiet moments that shape us just as profoundly as the loud ones. What began as a deeply personal practice has, over thirteen years, become the new paradigm for luxury: BuDhaGirl—an iconic brand rooted in mindfulness, ritual, and refined beauty.

Jessica is a visionary with a global eye and a disciplined spiritual practice; she recognized something missing in modern luxury: intention. She saw that women were craving meaning alongside beauty—objects that could anchor them, remind them, and travel with them through the fullness of life. From that insight, BuDhaGirl was born.

One of the earliest and most defining milestones came with the creation of the All Weather Bangles®. What appeared deceptively simple—weightless, silent, endlessly wearable—was, in truth, revolutionary. These bangles weren’t just adornments; they were tools for presence. Designed to move seamlessly from pool to plane to prayer, they embodied BuDhaGirl’s philosophy: luxury should support life, not interrupt it. Over time, these bangles became instantly recognizable, beloved by women around the world, and a signature of mindful glamour.

As the brand grew, so did its voice. BuDhaGirl entered luxury retail spaces, standing confidently beside heritage brands while offering something entirely its own. Jessica held fast to her principles—no markdown culture, no trend chasing, no dilution of meaning. Each collection, each ritual, each word written was deliberate. BuDhaGirl became known not only for what it made, but for what it stood for.

Another pivotal milestone emerged as storytelling took center stage. Jessica’s writing—lyrical, worldly, and spiritually grounded—transformed product into philosophy. Rituals tied to lunar cycles, travel, intention-setting, and self-reflection invited women to slow down and reconnect. BuDhaGirl was no longer just worn; it was practiced.

Over thirteen years, the brand expanded thoughtfully—new materials, new symbols, new expressions of mindfulness—always guided by the same steady hand. Jessica’s leadership has remained intuitive yet disciplined, imaginative yet exacting. She built a brand that honors artisanship, celebrates global femininity, and respects the intelligence and depth of the modern woman.

Today, BuDhaGirl stands as a testament to longevity built on purpose. In an industry obsessed with what’s next, Jessica Jesse chose what’s lasting. Thirteen years in, BuDhaGirl is not louder—it is clearer. Not rushed—it is rooted. In 2025 she added French brands ShanShan & Kumali while forming Zen collective, the parent company to all brands including BuDhaGirl. Last year also welcomed Spirit & Nest, the retail store concept that is an extension of everything new, luxurious, and always Zen.

Here’s to the community of women who, for thirteen years, have chosen intention—one bangle, one breath, one moment at a time! We look to the future with inspired hope and always with the deepest gratitude.